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Platform Revolution: How Networked Markets Are Transforming the Economy–And How to Make Them Work for You (2016) by Geoffrey G Parker [Dr Soc] epub

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  Platform Revolution: How Networked Markets
Are Transforming the Economy–And How to Make Them Work for You by Geoffrey G. Parker, Sangeet Paul Choudary and
Marshall W. Van Alstyne
  English | 2016 | ISBN: 0393249131 | 352 pages | EPUB | 2.4 MB
  
  A
practical guide to the new economy that is transforming the way we live, work, and play.
  
  Uber. Airbnb.
Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry
leaders. What’s the secret to their success?
  
  These cutting-edge businesses are built on platforms:
two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on
platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether
platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G.
Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide
the first “owner’s manual” for creating a successful platform business.
  
  Platform
Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime
markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of
today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt
in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust,
while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
 

  As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the
platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals
how they will irrevocably alter the lives and careers of millions.
  
  
  
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